When you own a trademark, it is important to understand that is has value and should be viewed as an asset. In fact, it is possible to buy, sell, or transfer a trademark to a third party. However, there are specific rules and regulations you need to be aware of before moving forward with a trademark transfer. If you fail to adhere to these rules and regulations, it could cause irreparable harm to the value of your trademark. Trademark Transfer Must Include “Goodwill” If you are interested in transferring a trademark, the transfer needs to be completed in a “purposeful…
Trademark Renewal Scams If you have a registered trademark, it is important to be cognizant of scams associated with the trademark renewal process. It is quite common for trademark owners to suddenly receive a random notice claiming that your mark is up for renewal and request substantial payment in order to file the necessary paperwork. This scam notice can be quite sophisticated and often includes a professional-looking header, domain reference, and accurate information regarding your trademark. Do not make the mistake of trying to comply with this “notice.” This type of scam letter offering trademark-related services are becoming more common…
Before filing a trademark application, there is an important step that needs to be taken to ensure the application will not be subjected to a quick denial. That step is conducting a comprehensive trademark search. Conducting a comprehensive search is necessary because failing to do so could risk your application being denied by the United States Patent and Trademark Office (USPTO). Some trademark applicants mistakenly believe their chances of securing a trademark will be a breeze because they completed a quick search of the USPTO database and did not discover any conflicting or problematic trademarks. In reality, the USPTO often…
Trademarks are an important part of a business. They are the best way to protect the identity of the source of particular products or services. They also help consumers easily recognize a specific company as the manufacturer or source of a product and encourage customer loyalty. Once a trademark is registered, it is protected from use and misuse by others, and it acquires characteristics similar to other types of property. These important protections lead many trademark owners to ask – how long exactly does a trademark last? As a general rule, a trademark owner should anticipate having enforceable protections so…
When Does Registered Trademark Protection Begin? If you have successfully filed a trademark application with the United States Patent and Trademark Office (USPTO), you may be wondering, “When will the trademark protections actually begin? Is it automatic after applying?” The answer is that it depends on how your trademark is being used. Trademark Utilized in Commerce If you are currently using your trademark in interstate commerce, you initially incurred rights at the outset of this use. Trademark rights arise from actual use of the mark. Indeed, trademark registration is not required for ownership of an enforceable mark. However, there are…
Earlier this month, 3M filed a lawsuit alleging trademark infringement against Performance Supply, LLC, an N95 respirator distributor in the District Court for the Southern District of New York. 3M alleges Performance Supply has been offering for sale counterfeit 3M-brand N95 respirators to unwitting consumers, including government agencies. In addition to addressing Performance Supply’s infringement of 3M’s eponymous trademark, the goal of the lawsuit is to eliminate “a false and deceptive price-gouging scheme” by this unauthorized supplier of 3M respirators. Since 1902, when 3M began as a small-scale mining venture, it has become a provider of scientific, medical,…
Netflix’s “Tiger King” has become a mainstay in many American households during this period of quarantine. Indeed, in the first few days following the hit, true-crime documentary miniseries’ March 20th debut, more than thirty-four million viewers tuned in to follow the demise of Joe Exotic. Exotic is a self-proclaimed “gay, gun-carrying redneck with a mullet” who owns a big cat roadside zoo and animal park in Oklahoma. Moreover, those who watched learned that Joe Exotic’s intellectual property infringement was the first step in a series of negative events that eventually led to his conviction and prison sentence. While…
The U.S. District Court for the Southern District of New York issued its final consent judgment to the settlement agreement between GSK and Laclede, Inc. on Friday, May 24, 2019. By issuing its final consent judgment, the U.S. District Court for the Southern District of New York agreed to the settlement agreement between GSK and Laclede concluding the trademark infringement action over the BIOTENE trademarks. Multinational pharmaceutical company, GSK, filed intellectual property claims against Laclede, a pharmaceutical company that researches, develops, and manufactures a variety of over-the-counter and prescription medications, after a $170 million dollar purchase of…
Guns N’ Roses was initially founded in 1984 by Tracii Guns and Axl Rose when they combined the names of their respective bands, “LA Guns” and “Hollywood Rose,” to form “Guns N’ Roses.” Since its inception, the metal band has achieved national and international renown as one of the greatest, and most commercially and critically successful, bands of all time. In particular, the band has sold millions of records, received billions of views of its music videos on YouTube, and experienced sold-out tours. As one example, the band’s debut album, Appetite for Destruction, is the best-selling debut album of all…






