Securing a registered trademark carries an array of benefits for your business. For example, it can help promote your brand and provide important legal differentiation in the marketplace. In addition, a trademark can help protect your business from competitors and scammers trying to confuse customers with low-quality and knockoff goods and services. In many instances, a trademark is the best legal recourse available to business owners who want to maintain the very elements that identify their company in the marketplace. Common Law Trademark You may be surprised to discover that a trademark is not created the day you receive approval…













