1.0Omni Legal Group Bloghttps://omnilegalgroup.com/blogrich600338<blockquote class="wp-embedded-content" data-secret="bcsv4q6ZW6"><a href="https://omnilegalgroup.com/blog/trademarks-for-fragrances/">Can trademark law protect “instantly identifiable” fragrances such as Le Labo’s Santal 33?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://omnilegalgroup.com/blog/trademarks-for-fragrances/embed/#?secret=bcsv4q6ZW6" width="600" height="338" title="“Can trademark law protect “instantly identifiable” fragrances such as Le Labo’s Santal 33?” — Omni Legal Group Blog" data-secret="bcsv4q6ZW6" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://omnilegalgroup.com/blog/wp-includes/js/wp-embed.min.js </script> Unfortunately for fragrance connoisseurs and veterans such as Eddie Roschi and Fabrice Penot, founders of the world-famous Le Labo’s Santal 33 fragrance, trademark law does not offer protections against copycats.  Although consumers often “instantly” link the scent to a brand as they would “instantly” link a brand name to a brand, trademark law does not protect scents in the same way as it protects name brands. In 2006, Eddie Roschi and Fabrice Penot, fragrance connoisseurs and veterans, founded Le Labo in New York.  The founders met while working together for Giorgio Armani’s perfume division.  Since its inception in 2006, the...https://omnilegalgroup.com/blog/wp-content/uploads/2019/06/375x500.12201.jpg