{"id":316,"date":"2017-10-25T16:45:38","date_gmt":"2017-10-25T16:45:38","guid":{"rendered":"https:\/\/omnilegalgroup.com\/blog\/?p=316"},"modified":"2019-01-19T10:51:27","modified_gmt":"2019-01-19T10:51:27","slug":"recent-foreign-brand-victories-in-china-demonstrate-efforts-against-bad-faith-trademark-applications","status":"publish","type":"post","link":"https:\/\/omnilegalgroup.com\/blog\/recent-foreign-brand-victories-in-china-demonstrate-efforts-against-bad-faith-trademark-applications\/","title":{"rendered":"Recent Foreign Brand Victories in China Demonstrate Efforts Against Bad Faith Trademark Applications"},"content":{"rendered":"

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In the past, the general impression has been that trademark law in China weighed heavily in favor of local companies over foreign brands. This has proven problematic for many global companies due to the fact that the need to think about intellectual property protection in China is an inevitable reality. Then, at the end of last year, Michael Jordan received a rare ruling in favor of a foreign brand in a Chinese court. The basketball legend had sued Qiaodan (Michael Jordan\u2019s Chinese name) Sports in 2012 claiming the local company had built its business around his name and famous jersey number. Holding in favor of Michael Jordan, the court found the Chinese company\u2019s actions evidenced \u201cmalicious intent.\u201d New Balance also received a victory in China earlier this year after it sued three Chinese companies which were all using a highly similar logo on shoes it sold under the name \u201cNew Boon.\u201d New Balance received a hefty damages award of $1.5 million after the court decided the defendants had damaged New Balance\u2019s business reputation and depleted its market share in China. Additionally, China\u2019s trademark office recently rejected an application for \u201cMUSK & Chinese Characters\u201d for \u201celectrical vehicles,\u201d which was filed by a Chinese individual. It found the application had been filed in bad faith without the authorization of the widely known opponent. Article 7 of the Trademark Law of China provides generally that use and registration of a trademark should follow the principle of good faith. Moreover, Article 44.1 states that if a mark was registered through \u201cfraudulent or other illegitimate means,\u201d the trademark office itself may invalidate the mark or others may bring an action to do the same. Taken together, these laws and recent court rulings indicate China is taking actions against bad faith trademark applications. However, the trademark office remains overwhelmed with applications and examiners do not have sufficient time to perform a proper analysis of each filing. Thus, brand holders seeking international protection of their intellectual property rights must closely monitor the Chinese trademark office. #omnilegalgroup #trademark<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In the past, the general impression has been that trademark law in China weighed heavily in favor of local companies over foreign brands. This has proven problematic for many global companies due to the fact that the need to think about intellectual property protection in China is an inevitable reality. Then, at the end of…<\/p>\n","protected":false},"author":2,"featured_media":3186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nRecent Foreign Brand Victories in China Demonstrate Efforts Against Bad Faith Trademark Applications - Omni Legal Group Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omnilegalgroup.com\/blog\/recent-foreign-brand-victories-in-china-demonstrate-efforts-against-bad-faith-trademark-applications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recent Foreign Brand Victories in China Demonstrate Efforts Against Bad Faith Trademark Applications - Omni Legal Group Blog\" \/>\n<meta property=\"og:description\" content=\"In the past, the general impression has been that trademark law in China weighed heavily in favor of local companies over foreign brands. 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