{"id":3507,"date":"2019-09-18T18:09:44","date_gmt":"2019-09-18T18:09:44","guid":{"rendered":"https:\/\/omnilegalgroup.com\/blog\/?p=3507"},"modified":"2019-09-18T18:09:46","modified_gmt":"2019-09-18T18:09:46","slug":"can-ariana-grande-recover-from-forever-21-for-the-retailers-use-of-her-name-image-likeness-and-music-in-their-campaigns-following-failed-collaboration-negotiations","status":"publish","type":"post","link":"https:\/\/omnilegalgroup.com\/blog\/can-ariana-grande-recover-from-forever-21-for-the-retailers-use-of-her-name-image-likeness-and-music-in-their-campaigns-following-failed-collaboration-negotiations\/","title":{"rendered":"Can Ariana Grande recover from Forever 21 for the retailer\u2019s use of her name, image, likeness, and music in their campaigns following failed collaboration negotiations?"},"content":{"rendered":"\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"480\" src=\"https:\/\/omnilegalgroup.com\/blog\/wp-content\/uploads\/2019\/09\/Ariana-Grande-Forever-21.jpg\" alt=\"\" data-id=\"3508\" data-link=\"https:\/\/omnilegalgroup.com\/blog\/?attachment_id=3508\" class=\"wp-image-3508\" srcset=\"https:\/\/omnilegalgroup.com\/blog\/wp-content\/uploads\/2019\/09\/Ariana-Grande-Forever-21.jpg 857w, https:\/\/omnilegalgroup.com\/blog\/wp-content\/uploads\/2019\/09\/Ariana-Grande-Forever-21-150x84.jpg 150w, https:\/\/omnilegalgroup.com\/blog\/wp-content\/uploads\/2019\/09\/Ariana-Grande-Forever-21-300x168.jpg 300w, https:\/\/omnilegalgroup.com\/blog\/wp-content\/uploads\/2019\/09\/Ariana-Grande-Forever-21-768x430.jpg 768w, https:\/\/omnilegalgroup.com\/blog\/wp-content\/uploads\/2019\/09\/Ariana-Grande-Forever-21-680x381.jpg 680w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p> <\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Pop\nsinger Ariana Grande is suing fashion retailer Forever 21 and the beauty\ncompany started by the daughters of Forever 21\u2019s founder, Riley Rose, for their\nalleged unauthorized use of Grande\u2019s name, image, likeness, and music in their\nrecent campaigns. Grande claims that their marketing campaign violates the\ncommon law rights of publicity and her copyright and trademark rights under the\nCopyright Act and the Trademark Act, respectively. Ariana Grande is suing for\nten million dollars for actual damages, disgorgement of Forever 21\u2019s ill-gotten\nprofits, and punitive damages in order to prevent Forever 21 and Riley Rose\nfrom violating Grande\u2019s personal and intellectual property rights.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; This\nlawsuit follows a failed collaboration between Ariana Grande and the fashion\nretailer, where Grande ultimately denied the collaboration because Forever 21\nrefused to pay what she demanded based on her social media reach and stature.\nThese negotiations took place around December 2018 and January 2019. The\nendorsement deal sought with Ariana Grande centered around social media\nmarketing, including Twitter and Instagram posts and stories. According to\nGrande\u2019s complaint against Forever 21, Forever 21 sought Grande\u2019s endorsement\nof its clothing and products, hoping to benefit from her celebrity and\ninfluence. However, Forever 21 was unwilling to pay \u201cthe fair market value for\na celebrity of Ms. Grande\u2019s stature.\u201d<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Following\nthe failed collaboration, intent on pushing forward and avoiding irrelevance,\nForever 21 and Riley Rose released a look-alike marketing campaign in January\nand February 2019. Grande claims such campaign constitutes a blatant and\nwillful violation of her rights of publicity, as well as, her copyrights and\ntrademarks. In particular, the campaign capitalized on the success of Grande\u2019s\nalbum \u201cThank U, Next\u201d by publishing at least thirty images and videos which\nGrande claims misappropriate her name, image, likeness, and music \u201cin order to\ncreate the false perception of her endorsement.\u201d <\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; As\npart of this campaign, Forever 21 hired a \u201clook-alike model\u201d posed in \u201cclothing\nand accessories that resemble clothing worn in Ms. Grande\u2019s music videos and\nthat the public immediately associates with Ms. Grande.\u201d Not only did the model\nappear similar to Grande, she also wore a hairstyle similar to the one Grande\nwore in the \u201c7 Rings\u201d music video and dressed in a top designed to look like\nthat worn by Grande in numerous well-known photographs. To make matters more\napparent, Forever 21 had previously posted some of these well-known photographs\nto its Instagram feed. Even more obviously, some of the posts included lyrics\nfrom some of Grande\u2019s songs, such as \u201cGee thanks, just bought it!\u201d<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; While\nthere is an obvious resemblance, and it can be assumed that Forever 21 posted\nthe images realizing the resemblance, Ariana Grande does not hold a monopoly on\nthe style of her \u201c7 Rings\u201d music video nor on her personal style. However,\nGrande bases her first claim for relief in California Civil Code \u00a7 3344, which\nprohibits knowing use of another\u2019s name, voice, signature, photograph, or\nlikeness, in any manner, for commercial purposes without such person\u2019s consent.\nThis appears to be precisely what Forever 21 has done in misappropriating\nGrande\u2019s likeness in this manner. Ariana Grande also claims the defendants have\nviolated her common law right of publicity, that is, her right to publicize her\nname and likeness, including for endorsement deals. In addition, Grande claims\ntrademark infringement for defendants\u2019 use of \u201cARIANA GRANDE\u201d and \u201cARIANA\nGRANDE THANK U, NEXT,\u201d and copyright infringement for their use of her images,\nlyrics, and audiovisual clips from her copyrighted songs.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; In\nresponse to this campaign, Ariana Grande filed the present lawsuit. Moreover,\nGrande claims the campaign is Forever 21\u2019s attempt to remain relevant,\nespecially amid claims that Forever 21 might potentially be filing for\nbankruptcy. Forever 21 released a statement saying \u201cForever 21 does not comment\non pending litigation as per company policy.\u201d However, Forever 21 did state\n\u201cwhile we dispute the allegations, we are huge supporters of Ariana Grande and\nexpressed their hopefulness \u201cthat we will find a mutually agreeable resolution\nand can continue to work together in the future.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Pop singer Ariana Grande is suing fashion retailer Forever 21 and the beauty company started by the daughters of Forever 21\u2019s founder, Riley Rose, for their alleged unauthorized use of Grande\u2019s name, image, likeness, and music in their recent campaigns. Grande claims that their marketing campaign violates the common law rights of publicity and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3507","post","type-post","status-publish","format-gallery","hentry","category-blog","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can Ariana Grande recover from Forever 21 for the retailer\u2019s use of her name, image, likeness, and music in their campaigns following failed collaboration negotiations? - Omni Legal Group Blog<\/title>\n<meta name=\"description\" content=\"Forever 21 sought an endorsement deal with Grande centered around social media marketing. After negotiations failed due to Forever 21\u2019s alleged unwillingness to pay Grande \u201cfair market value,\u201d the fashion retailer nonetheless proceeded to introduce marketing campaigns which included a look-alike model, a similar aesthetic to Grande\u2019s \u201c7 Rings\u201d music video, along with some of her copyrighted lyrics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omnilegalgroup.com\/blog\/can-ariana-grande-recover-from-forever-21-for-the-retailers-use-of-her-name-image-likeness-and-music-in-their-campaigns-following-failed-collaboration-negotiations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Ariana Grande recover from Forever 21 for the retailer\u2019s use of her name, image, likeness, and music in their campaigns following failed collaboration negotiations? - Omni Legal Group Blog\" \/>\n<meta property=\"og:description\" content=\"Forever 21 sought an endorsement deal with Grande centered around social media marketing. After negotiations failed due to Forever 21\u2019s alleged unwillingness to pay Grande \u201cfair market value,\u201d the fashion retailer nonetheless proceeded to introduce marketing campaigns which included a look-alike model, a similar aesthetic to Grande\u2019s \u201c7 Rings\u201d music video, along with some of her copyrighted lyrics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omnilegalgroup.com\/blog\/can-ariana-grande-recover-from-forever-21-for-the-retailers-use-of-her-name-image-likeness-and-music-in-their-campaigns-following-failed-collaboration-negotiations\/\" \/>\n<meta property=\"og:site_name\" content=\"Omni Legal Group Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-18T18:09:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-18T18:09:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omnilegalgroup.com\/blog\/wp-content\/uploads\/2019\/09\/Ariana-Grande-Forever-21.jpg\" \/>\n<meta name=\"author\" content=\"Omid Khalifeh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Omid Khalifeh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/omnilegalgroup.com\\\/blog\\\/can-ariana-grande-recover-from-forever-21-for-the-retailers-use-of-her-name-image-likeness-and-music-in-their-campaigns-following-failed-collaboration-negotiations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/omnilegalgroup.com\\\/blog\\\/can-ariana-grande-recover-from-forever-21-for-the-retailers-use-of-her-name-image-likeness-and-music-in-their-campaigns-following-failed-collaboration-negotiations\\\/\"},\"author\":{\"name\":\"Omid Khalifeh\",\"@id\":\"https:\\\/\\\/omnilegalgroup.com\\\/blog\\\/#\\\/schema\\\/person\\\/e88d4972c6e30001cc41817b64d35fa4\"},\"headline\":\"Can Ariana Grande recover from Forever 21 for the retailer\u2019s use of her name, image, likeness, and music in their campaigns following failed collaboration negotiations?\",\"datePublished\":\"2019-09-18T18:09:44+00:00\",\"dateModified\":\"2019-09-18T18:09:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/omnilegalgroup.com\\\/blog\\\/can-ariana-grande-recover-from-forever-21-for-the-retailers-use-of-her-name-image-likeness-and-music-in-their-campaigns-following-failed-collaboration-negotiations\\\/\"},\"wordCount\":748,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/omnilegalgroup.com\\\/blog\\\/can-ariana-grande-recover-from-forever-21-for-the-retailers-use-of-her-name-image-likeness-and-music-in-their-campaigns-following-failed-collaboration-negotiations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/omnilegalgroup.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Ariana-Grande-Forever-21.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/omnilegalgroup.com\\\/blog\\\/can-ariana-grande-recover-from-forever-21-for-the-retailers-use-of-her-name-image-likeness-and-music-in-their-campaigns-following-failed-collaboration-negotiations\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/omnilegalgroup.com\\\/blog\\\/can-ariana-grande-recover-from-forever-21-for-the-retailers-use-of-her-name-image-likeness-and-music-in-their-campaigns-following-failed-collaboration-negotiations\\\/\",\"url\":\"https:\\\/\\\/omnilegalgroup.com\\\/blog\\\/can-ariana-grande-recover-from-forever-21-for-the-retailers-use-of-her-name-image-likeness-and-music-in-their-campaigns-following-failed-collaboration-negotiations\\\/\",\"name\":\"Can Ariana Grande recover from Forever 21 for the retailer\u2019s use of her name, image, likeness, and music in their campaigns following failed collaboration negotiations? 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