{"id":68,"date":"2010-10-06T18:36:48","date_gmt":"2010-10-06T18:36:48","guid":{"rendered":"https:\/\/omnilegalgroup.com\/blog\/?p=68"},"modified":"2020-10-21T17:04:29","modified_gmt":"2020-10-21T17:04:29","slug":"trademarks-usc-v-usc-usc-wins","status":"publish","type":"post","link":"https:\/\/omnilegalgroup.com\/blog\/trademarks-usc-v-usc-usc-wins\/","title":{"rendered":"Trademarks: USC v. USC\u2026 USC wins"},"content":{"rendered":"

\"Trademarks\"<\/a>
\nBy refusing to hear the University of South Carolina\u2019s appeal, the Supreme Court ended a 13-year-old dispute over interlocking letters \u201cSC\u201d. Prior to this appeal, the Federal Circuit held the University of Southern California and not South Carolina is the proprietor of intellectual property rights in the mark. Their ruling stands.<\/p>\n

Trademark law<\/strong><\/a> protects identifiers of origin. Put more simply, the reason you know shoes bearing the \u201cswoosh\u201d emblem are Nikes and not something else is because of trademark law. Nike has registered the \u201cswoosh\u201d with the United States Patent and Trademark Office limiting other company\u2019s ability to fool buyers by placing it on their products.<\/p>\n

\"\"<\/a><\/p>\n

Consumer confusion is what Trademark Law was meant to defend against. This week, the U.S. Supreme Court refused to hear South Carolina\u2019s appeal. The lower court concluded although diehard fans could tell the difference between the South Carolina \u201cSC\u201d and Southern California \u201cSC,\u201d casual fans could get confused. The fact that one school used block letters and the other curved was not enough to prevent this from happening.<\/p>\n

For more questions on this or other Intellectual Property matters, please contact our office.<\/p>\n

\"Trademark<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By refusing to hear the University of South Carolina\u2019s appeal, the Supreme Court ended a 13-year-old dispute over interlocking letters \u201cSC\u201d. Prior to this appeal, the Federal Circuit held the University of Southern California and not South Carolina is the proprietor of intellectual property rights in the mark. Their ruling stands. Trademark law protects identifiers…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-68","post","type-post","status-publish","format-standard","hentry","category-trademarks"],"yoast_head":"\nTrademarks: USC v. 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