Wrigley, well known for their assortment of chewing gums, has filed suit to enforce their intellectual property rights in the JUICY FRUIT mark. In a trademark infringement action brought in the US District Court of the Northern District of Illinois this past Friday, Wrigley accused the owner of an electronic cigarette company selling Juicy Fruit e-liquids of violating their registered United States Trademarks. Mohammed Ghatala, owner of Dreamecore Enterprise, failed to reply to two cease-and-desist letters from the American gum maker and could now face injunctive action and a recall of the allegedly infringing products. Just last year, Wrigley sued another electronic cigarette company named Chi Town Vapes for infringing their DOUBLEMINT and JUICY FRUIT marks. #omnilegalgroup #trademark #Wrigley
