For years, the idea of a celebrity's name or image being used commercially seemed relatively straightforward: get permission, sign a contract, and move on. Today, it is anything but simple. Name, image, and likeness, or NIL, has become a major legal issue in sports, entertainment, branding, and intellectual property. For college athletes, NIL rights can mean earning money from endorsements and sponsorships. For celebrities and other public figures, their identity can be one of their most valuable business assets. The U.S. Patent and Trademark Office recently updated its NIL guidance to explain that a person's name, image, likeness, voice, signature,...
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