Rosie the Riveter has been a labor icon since World War II. Indeed, Rosie and her “We Can Do It!” message was used as a symbol of feminism and to boost morale for females working in factories during the war. Artist J. Howard Miller designed the poster in 1943 for Westinghouse Electric, who had hired him to create a series of posters to display to the company’s workers. Interestingly, the name “Rosie” was not originally associated with the picture and instead, the iconic woman was dubbed “Rosie” when the poster was rediscovered in 1982 in the U.S. National Archives.