Ivanka Trump’s fashion brand was issued thirteen new trademarks in China within the last three months, seven of which issued in May alone. Further, the company was granted provisional approval for eight more applications, which will be finalized if no objections are brought within a three month period. These filings apply to items the brand currently sells as well as others that it seeks to prevent third parties from selling under the its brand. Indeed, the trademarks have been registered for coffins, baby blankets, bamboo craft, perfume, makeup, bowls, mirrors, furniture, coffee, chocolate, honey, and other goods and services. Registration of one’s intellectual property garners a number of benefits. Of particular importance in regions where trademark infringement is prevalent is preventing copycats from trading off the goodwill of one’s brand. Critics have disapproved of these registrations, claiming the timing raises suspicions about potential ethical violations. In particular, commentators are concerned that the first daughter is receiving special treatment for her brand from a foreign government. However, Ivanka Trump has previously withdrawn from management of her company and placed its assets in a trust. Moreover, the Ivanka Trump brand rigorously files and defends its international trademarks during the normal course of its business, especially in regions known for excessive infringement. #omnilegalgroup #trademark #ivankatrump
