If you are contemplating whether to file an application for a trademark, you may be curious about the pros and cons of pursuing an “arbitrary” trademark. Arbitrary Trademark An arbitrary trademark possesses a unique combination of familiarity and inherent originality. In most instances, an arbitrary trademark will leverage a fairly common word which has no relation to the actual service or product offered to the general public. Instead, an arbitrary trademark will utilize the common word, or set of words, to try and convey a specific feeling to potential consumers about the brand, service or product. Protections Afforded to an…









