When researching the trademark registration process, it is important to attain a general understanding of what should be trademarked and what can be trademarked. Why? Because if you are going to invest in a developing a portfolio of intellectual property, it makes sense for you to not waste your time and resources. This means conducting a level of due diligence so you can determine the aspect of your branding where a trademark registration would be worthwhile.
Business Name Trademark
In many instances, a great place to start your IP portfolio is trademarking the name of your business and/or your primary product or service. Trademarking the name of your business is especially beneficial because filing the trademark application will generally include a preliminary search before you submit the requisite application materials.
Comprehensive Trademark Search
When pursuing a trademark, it is extremely important to invest the time and resources in conducting a comprehensive trademark search. This critical step is generally best performed by a skilled and experienced trademark attorney in Los Angeles. When a comprehensive search is conducted, it will help discern whether your trademark application could be blocked by a previously registered trademark, or perhaps another mark that is too similar and is already in use in your particular industry.
Trademarking Your Business Logo
If you were able to successfully trademark the name of your business, you should then proceed with considering a potential trademark for the logo of your business. A business logo is extremely valuable and should be trademarked, if possible, since it is routinely the most distinctive form of identification for your business or brand.
If you decide to pursue a trademark for your logo, a “design search” will need to be conducted. Much like the business name trademark, you should utilize the services of an experienced trademark attorney to complete this search. A design search is an important part of the application process for pursuing a logo trademark. This type of search serves to ensure your logo is sufficiently unique and will not cause confusion with any other trademark in existence.
Trademarking Your Business Slogan
In addition to a business logo, you should consider trademarking a business slogan. This is especially important if there is a particular phrase that customers typically associate with your service or product. In most cases, a viable slogan that can be trademarked is succinct and truly original. It is a saying or phrasing that stands out to a listener and instantly creates a connection to your particular business. A good example is the slogan “Just Do It” and the company Nike. When you hear that phrase, most consumers immediately think of Nike.
Looking for Advice on Trademark Law? Take Action and Contact Omni Legal Group Today
If you are interested in applying for a trademark, take action by contacting an experienced trademark lawyer at Omni Legal Group. Omni Legal Group is a premier Patent, Trademark, and Copyright law firm with offices in Los Angeles, Santa Monica, and Beverly Hills. For further information or to schedule a consultation with one of our highly experienced trademark lawyers please contact Omni Legal Group at 855.433.2226 or visit www.OmniLegalGroup.com to learn more.