In today’s digital world, your social media handle is more than just a quirky username, it can be a powerful extension of your brand. But what happens when your favorite handle is already taken, or worse, someone else is using your business name to mislead customers? This is where trademark law steps in offering protection, but it doesn’t always play out as straightforwardly as you might think. Take the case of @Starbucks on Twitter. Starbucks, the global coffee giant, obviously holds trademark rights to its brand name. But imagine a scenario where someone else had scooped up the handle first…
