As the 2026 FIFA World Cup captivates billions of fans around the globe, most people are focused on spectacular goals, passionate rivalries, and the race to lift soccer’s biggest trophy. Behind the scenes, however, the tournament is also one of the world’s greatest examples of intellectual property in action. Every official logo, team crest, mascot, broadcast, sponsorship, and piece of licensed merchandise is protected by intellectual property laws. Whether you run a startup, own a growing business, or create original content, the World Cup offers valuable lessons about protecting what makes your business unique. One of the biggest drivers of the tournament’s…
















